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Mushroom Science & B2B Insights
Expert articles on medicinal mushroom science, supplement formulation, market trends, and B2B manufacturing — written by the FUNGY team.
How to Choose a GMP-Certified Mushroom Manufacturer in Europe
Choosing the wrong manufacturing partner can cost you your brand reputation, your regulatory compliance, and your customers. Here's the framework we recommend to every brand evaluating a mushroom supplement manufacturer.
The Mushroom Coffee Market: A €2.1 Billion Opportunity for White Label Brands
The global mushroom coffee market is projected to reach €2.1 billion by 2028. Here's what's driving the growth, who's winning, and how white label manufacturing makes it accessible for brands of any size.
Beta-Glucans Explained: The Science Behind Mushroom Supplement Efficacy
Beta-glucans are the primary efficacy markers in medicinal mushroom supplements. Understanding their structure, mechanism of action, and how to verify their content is essential for any brand serious about product quality.
Reishi for Stress & Sleep: The Science Behind the Most Revered Medicinal Mushroom
Reishi (Ganoderma lucidum) has been used in East Asian medicine for over 2,000 years — and modern science is now validating what traditional practitioners long observed. For supplement brands, Reishi is one of the most commercially versatile medicinal mushrooms available, with a compelling evidence base for stress modulation, sleep quality, and immune support.
Private Label vs. White Label Mushroom Supplements: The Complete B2B Decision Guide
One of the most consequential decisions a supplement brand makes is whether to go white label or private label. Both paths can build a successful business — but they serve fundamentally different strategic goals, require different levels of investment, and carry different risks. This guide cuts through the confusion.
Adaptogen Drinks: Why This Is the Fastest-Growing Category in Functional Beverages
The global functional beverage market is undergoing a structural shift. Consumers are moving away from high-caffeine energy drinks toward beverages that offer sustained energy, stress resilience, and cognitive support — without the crash. Mushroom-based adaptogen drinks are at the centre of this shift, and the growth numbers are striking.
Dual Extraction: Why the Method Behind Your Mushroom Extract Determines Its Efficacy
Not all mushroom extracts are created equal. The extraction method used to process raw mushroom material into a finished extract determines which bioactive compounds are present, in what concentrations, and in what form. For brands building premium supplement products, understanding extraction is not optional — it is the foundation of product quality.